As a retailer, you are always seeking ways in which you can engage with your existing and potential customers with the objective of them being loyal and regularly buyers. Omnichannel retail is used to describe a customer engagement strategy where; online, on-premise and on-mobile retail experiences are connected. However, for many retailers, there is a disconnect between the experience that shoppers experience off-premise, to the one they receive when walking into a store. Digital signage in retail delivers the shopper experience that connects the online and on-mobile marketing to the physical in-store experience. Retailers are are using digital screens in conjunction with mobile apps and beacons to deliver a holistic customer experience across all the various media touch points that a consumer engages with. Let’s take a look at the ways in which digital signage in retail can be implemented to deliver a true experience.
Your shop window is the first opportunity that you have to engage a potential shopper and entice them into you store, in-window digital signage provides the perfect platform for you to engage their interest in the latest offers, a new clothing collection or allow them to take control of the display and view your products when closed.
Lift & Learn
‘Lift and Learn’ digital signage enables shoppers to pick up the products they are interested in and receive detailed product information on screen. Lift two products at the same time and they can view a comparison between both products to help them decide which one is best for their needs.
Digital signage is a great way to schedule and display the latest product information to your customers, but what if they want more? Using the latest in Beacon and NFC mobile technology, customers can take control of digital signage displays and use their mobile devices to control a large screen and view additional information
Use small screen digital signage at till points as a last chance to engage with customers and entice them to pick up that last item, come back soon for further offers, or visit online to view additional products and services.
Placing small digital signage displays amongst your products will assist customers to choose which product they might wish to purchase. With 72% of purchases made at the point of decision, that last moment within reach of a product, digital signage placed within products offers a great way to influence which items your customers.