The healthcare industry (from hospitals to veterinary practices) is possibly one of the few industry verticals where digital signage combined with the high dwelling times can have an even more beneficial impact for employees, patients and visitors. Firstly, communicating with your employees is a critical part of your business that’s getting harder to do especially in a dynamic environment such as healthcare. Corporate messages can be drowned out and patient experience can be lost in the chaos. Secondly, improved patient experience is becoming of paramount importance to private and public organizations. Because of exactly these growing headaches, digital signage for the healthcare industry is becoming a necessary tool as it provides a unique platform for engagement for your employees and patients alike. Digital signage not only provides superior engagement and return on investment vs conventional digital signage, but with the average dwelling times as high as 40 minutes there is no better platform to reach an ever growing number of visitors. With patients choosing hospitals based on amenities and non-medical characteristics it is important to place emphasis on the patient and visitor journey. Ultimately, digital signage provides organizations the tools to be more efficient and cost effective, leading to a good experience.
Display waiting times for sections of the building, or even their own specific procedure which they have come in for. Highlight achievements and donor information as well as showing news, sports and weather information to help the perceived waiting time. This will help with alleviating anxiety and / or boredom.
Well placed digital signage staff break room areas will help drive critical messages, as well as training initiatives. All updated safety procedures can be shared with employees as they become available, lowering the cost of printed signage which can quickly become outdated. This will allow your employees to focus on other duties.
Directories are very useful for hospitals that are part of a larger building or multiple buildings grouped together. Efficiency is key when it comes to patient experience, so clear and concise wayfinding is paramount to ensuring a smooth patient journey through what can often be a maze of buildings.
Save time printing menus out every day / week / month. Whether it is the lunch specials in the cafeteria or nutritional information, all can be changed quickly and effectively through digital signage.
Collaboration with brands and 3rd party advertising can be a way of using digital signage to increase revenue which can be put towards much-needed research or non-budgeted resources. Collaborate with suppliers and brands to ensure corporate messaging is also shown alongside important visitor, staff and patient messaging.