Communicating with your employees is a critical part of your business that’s getting harder every day as workers are inundated with calls, meetings and emails, drowning out important messages you are trying to convey. Digital Signage for internal communications is becoming a necessary tool as it provides a unique platform for engagement while they’re not sitting at their desk. As BYOD and the movement of a more mobile workforce have taken over the modern office, you need to find new and innovative ways to communicate quickly and impactful. Let’s take a look at the innovative ways that Digital Signage is changing communications:
The entrance to your office or building is your first opportunity to engage both employees and visitors alike. Video Walls are a very popular way to deliver the “wow” experience by creating a large canvas for your messaging, whether it’s company branding or a custom welcome message for your most important customers.
Instead of spending thousands of dollars for touch screens outside of rooms, workers can now use their email systems and mobile phones to simply log a meeting and book a room, with screens that are always displaying relevant information integrated into the company’s back end.
While sending HR and other important information electronically may never go away, well placed digital signage in dwell time areas such as elevators and break rooms help drive critical messages – but be careful: make sure to mix in “infotainment” such as weather, updated traffic and even fun trivia to keep your digital signage fresh.
Rarely does everyone show up for their meetings 100% on time, so digital signage can be deployed in waiting areas to shorten perceived wait time and/or reinforce branding. Live TV can be combined with corporate messaging.
What floor is that meeting on again? Directories are very useful for companies that are part of a larger building, and because tenants turnover happens frequently, it makes sense to go digital to eliminate printing costs. Directories can also be used to promote building services and provide advertising revenue.