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Create a dynamic ad campaign on Facebook and Instagram using your website. Connect your Facebook Business page to your account and then build ad content, set a target audience, and choose a budget all from your dashboard. You also get access to your website's Smart Algorithm that continually optimizes and tests your campaign so you get the best possible results.
Choose a Campaign Goal for Your Business
The first step to building a Facebook Ads campaign is to choose a goal that's most important for your business. Depending on the goal chosen you will see various statistics on your campaign dashboard. Once you pick a goal and move to the campaign setup, you cannot change it.
Analyze Performance on the Campaign Dashboard
The Facebook Ads dashboard is the hub of your campaign activity and brings all the data to your fingertips. Depending on the campaign goal you chose, your dashboard adapts to show you the most relevant statistics.
If you're running a campaign with an online store you can view how many purchases were attributed to your campaign and track revenue. If your goal was to bring more eyes to your business, see how many site views and clicks you're getting.
Website AI and Campaign Optimization
When you create a campaign you define the audience you want to target. Smart Algorithm learns from your audience to create lookalike audiences that may also be successful. This includes people who have seen similar ads or have similar interests.
Once your campaign is running, AI tracks its performance and sees who is the most engaged. From the data it gathers, AI makes tweaks to your ads, tests similar versions, and retargets to new audiences to make sure you're maximizing your budget.
Using the Owners app to Manage Your Campaign
Check your campaign results on the go using the Owner's app. View your dashboard, track incoming purchases and site views, and get a big-picture idea of how things are working.